Google and Mastercard deal tracks retail purchases

MasterCard credit card
Photo: Hakan Dahlstrom

The Seattle Times reports that Google has struck a deal with MasterCard to track retail sales and whether online advertisements result in store purchases. The deal was developed largely in secret and it is unclear if MasterCard holders are aware of the tracking. Read the full story here.

LEAVE A REPLY

Please enter your comment!
Please enter your name here